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How I Used Social Media To Win My Office March Madness Pool
It’s not surprising that social media activity is completely ablaze during the NCAA Basketball Tournament. You’ll see everything from passionate fans celebrating major upsets, to bruised bracket...
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Why Semantic Analysis Trumps Sentiment Analysis
For years, sentiment has been a widely used measure of how customers view a company’s products and services. But sentiment analysis has inherent flaws. First is what it cannot tell you because it only...
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How Social Media Gave True Blood a Transfusion
The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. But counting the number of conversations won’t by itself...
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Stop that keyword search! Text classification is a better way.
Millions of people use keyword searches every day to find what they’re looking for online. New cars, Italian restaurants, definitions of unfamiliar words, competitors’ views on various issues. But...
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Golden Globes Conversation Analysis
Last night we saw over 700k Tweets that had mentioned the Golden Globes, but this was just a drop in the hat for the overall social conversation related to these awards. Using Networked Insights’s...
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SocialTV Goes to Washington – Analysis of the 2012 State of the Union
This week on “#SocialTV goes to Washington” we’re finally seeing some reprieve from the nearly non-stop Republican debates and caucuses with some TV action from the Dems and Obama with this year’s...
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Hang on Dawson it’s going to be a bumpy life
Returning in ABC’s latest comedy, Don’t Trust the B— in Apt. 23, James Van Der Beek is finally returning to TV as a meta version of himself – a post-modern Dawson to be exact, one who is challenged at...
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Why marketers need to look beyond keyword search
No doubt about it. If you want to use the Internet to find something very specific, keyword search is a great place to start. But if you want to learn what you don’t know about customers and use that...
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How-to Unlock Hidden Value and Maximize Revenue with SocialTV Data
Want to start winning with social media? Start listening. When I say listening I don’t mean reading the posts on your Facebook wall. I mean start monitoring and measuring the social web to see what...
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Will 1600 Penn get a Second Term?
1600 Penn – NBC’s latest attempt to attract fans of family sitcoms is already receiving mixed reviews across social after an early release of the pilot on Hulu and a special airing after The Voice....
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